Olympic Turnaround

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出版者:Greenwood Pub Group
作者:Payne, Michael
出品人:
页数:366
译者:
出版时间:2006-1
价格:$ 45.14
装帧:HRD
isbn号码:9780275990305
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Higher, faster, stronger...The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. Under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history.

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