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Lawrence, Kenneth D. (EDT)/ Geurts, Michael D. (EDT) 作者

Elsevier Science Ltd

译者

2006-3 出版日期

300 页数

$ 126.50 价格

HRD

丛书系列

9780762312818 图书编码

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Advances in Business and Management Forecasting 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Advances in Business and Management Forecasting 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

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"Advances in Business and Management Forecasting" is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) It is the hope and direction of the research annual to become an applications- and practitioner-oriented publication. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is both the hope and direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.

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