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Employee Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Peter Goudge 作者

Kogan Page

译者

2006-05-28 出版日期

209 页数

USD 39.95 价格

Paperback

丛书系列

9780749445409 图书编码

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Employee Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Employee Research 在线电子书图书描述

As marketing research in the consumer field has evolved into consumer insight, so this book points the way to the concept of employee insight: a more holistic perspective of employees, the information that they hold and is held about them. It seeks to place the implementation of employee surveys in this broader context for the benefit of business managers including HR practitioners. In addition it introduces marketing research practitioners to the broader, organizational context in which their skills and expertise can play an influential role. From a perspective of a professional market researcher, Employee Research highlights best practice in the conduct of employee research, both qualitative and quantitative, and also examines interrelationships with customers--placing the use of research in a broader context of communication and consultation.

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