Employee Research

Employee Research pdf epub mobi txt 電子書 下載2025

出版者:Kogan Page
作者:Peter Goudge
出品人:
頁數:209
译者:
出版時間:2006-05-28
價格:USD 39.95
裝幀:Paperback
isbn號碼:9780749445409
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As marketing research in the consumer field has evolved into consumer insight, so this book points the way to the concept of employee insight: a more holistic perspective of employees, the information that they hold and is held about them. It seeks to place the implementation of employee surveys in this broader context for the benefit of business managers including HR practitioners. In addition it introduces marketing research practitioners to the broader, organizational context in which their skills and expertise can play an influential role. From a perspective of a professional market researcher, Employee Research highlights best practice in the conduct of employee research, both qualitative and quantitative, and also examines interrelationships with customers--placing the use of research in a broader context of communication and consultation.

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