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Management and Creativity 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Bilton, Chris 作者

Blackwell Pub

译者

2006-8 出版日期

216 页数

$ 84.95 价格

HRD

丛书系列

9781405119955 图书编码

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发表于2024-11-29

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Management and Creativity 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Management and Creativity 在线电子书图书描述

This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

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