Sports and Entertainment Marketing pdf epub mobi txt 电子书下载 2025

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出版者:Thomson Learning College

作者:Kaser, Ken/ Oelkers, Dotty B.

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页数:432

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出版时间:2007-3

价格:$ 67.74

装帧:Pap

isbn号码:9780538445153

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SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.