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Leading the Sales Force 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Darmon, Rene 作者

Cambridge Univ Pr

譯者

2006-12 出版日期

381 頁數

$ 68.93 價格

HRD

叢書系列

9780521848343 圖書編碼

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發表於2024-09-19

Leading the Sales Force 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Leading the Sales Force 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Leading the Sales Force 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Leading the Sales Force 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Leading the Sales Force 在線電子書圖書描述

How should a sales force be managed effectively? Like aircraft pilots, managers must analyse information and make interconnected decisions in order to accomplish their missions. This book provides an integrative vision of a sales manager's function, using the concept of a dynamic sales force management process. This process adds a new dimension to the 'classical' conception of sales force management, showing how sales managers can be more effective when they develop and maintain a holistic vision. The first part of the book describes the key actors and their roles, while the second part examines the tools used to implement the dynamic sales force management process. Rene Y. Darmon shows how this process relies on a clear vision of successive sales missions to be accomplished over time by all members of a sales team, as they develop strategies and tactics which contribute to fulfilling the firm's overall aims.

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