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Public Relations Practices 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Allen H. Center 作者

Prentice Hall

译者

2007-11-19 出版日期

368 页数

USD 137.67 价格

Paperback

丛书系列

9780132341363 图书编码

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发表于2024-11-26

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Public Relations Practices 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Public Relations Practices 在线电子书图书描述

Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations.

Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the Declaration of Principles of PRSA's Code of Ethics.

For any practicing public relations professional.

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