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Public Relations Practices 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Allen H. Center 作者

Prentice Hall

譯者

2007-11-19 出版日期

368 頁數

USD 137.67 價格

Paperback

叢書系列

9780132341363 圖書編碼

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發表於2024-09-17

Public Relations Practices 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Public Relations Practices 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Public Relations Practices 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Public Relations Practices 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Public Relations Practices 在線電子書圖書描述

Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations.

Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the Declaration of Principles of PRSA's Code of Ethics.

For any practicing public relations professional.

Public Relations Practices 在線電子書下載 mobi epub pdf txt 在線電子書下載

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