Strategic New Product Development for the Global Economy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Kono, Toyohiro/ Lynn, Leonard 作者

Palgrave Macmillan

译者

2007-4 出版日期

280 页数

$ 129.95 价格

HRD

丛书系列

9780230001992 图书编码

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发表于2024-11-13

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Strategic New Product Development for the Global Economy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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New Product Development is not just about developing successful new products. It is about developing new products that will make the company successful. New products have to be strategic. They have to draw on fast changing technologies. They haven to be based on global markets, ideas and technologies. In a world of hyper competition, firms have to constantly consider how well their product mix fit their strategies for today and the future. This may mean cutting products that have been closely identified with the firm. In this book, the authors present a blend of cases, original survey research, and theory to show the principles used by successful firms from Japan, the U>S. and Europe in developing new products and pruning those that can hold a company back.

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