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The Hidden Art of Interviewing People 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Mcphee, Neil/ Terry, Roger 作者

John Wiley & Sons Inc

译者

2007-6 出版日期

349 页数

470.00元价格

HRD

丛书系列

9780470060797 图书编码

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发表于2024-07-12

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The Hidden Art of Interviewing People 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and business, looking at how our brains think and experience the world. Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees. The Hidden Art of Interviewing People shows how, by using NLP and related techniques in interviews, the market researcher can see beyond the obvious to the truth.

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