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Danesi, Marcel 作者

Rowman & Littlefield Pub Inc

译者

2007-9 出版日期

220 页数

$ 89.27 价格

HRD

丛书系列

9780742555440 图书编码

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Why it Sells 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

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