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Marketing in the Emerging Markets of Islamic Countries 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Marinov, Marin Alexandrov 作者

Palgrave Macmillan

译者

2006-11 出版日期

224 页数

$ 118.65 价格

HRD

丛书系列

9781403991737 图书编码

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Marketing in the Emerging Markets of Islamic Countries 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing in the Emerging Markets of Islamic Countries 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Marketing in the Emerging Markets of Islamic Countries 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Marketing in the Emerging Markets of Islamic Countries 在线电子书图书描述

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. With one fifth of the world population, these markets are spread across three continents where Islamic values have largely shaped the societal structures, culture and legal norms that influence consumer preferences and behaviour. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

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