Marketing in the Emerging Markets of Islamic Countries

Marketing in the Emerging Markets of Islamic Countries pdf epub mobi txt 電子書 下載2025

出版者:Palgrave Macmillan
作者:Marinov, Marin Alexandrov
出品人:
頁數:224
译者:
出版時間:2006-11
價格:$ 118.65
裝幀:HRD
isbn號碼:9781403991737
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The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. With one fifth of the world population, these markets are spread across three continents where Islamic values have largely shaped the societal structures, culture and legal norms that influence consumer preferences and behaviour. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

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