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Douglas Rushkoff 作者

Harper Paperbacks

译者

2007-02-01 出版日期

336 页数

USD 12.95 价格

Paperback

丛书系列

9780060758707 图书编码

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发表于2024-12-29

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Get Back in the Box 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Get Back in the Box 在线电子书图书描述

Douglas Rushkoff was one of the first social commentators to identify the new culture around the internet. He has spent nearly a decade advising companies on the ways they can re–orient their businesses to the transformations the internet has caused. Through his speaking and consulting, Rushkoff has discovered an important and unrecognized shift in American business. Too many companies are panicked and operating in survival mode when the worst of the crisis has already passed. Likening the internet transformation to the intellectual and technological ferment of the Enlightment, Rushkoff suggests we have a remarkable opportunity to re–integrate our new perspective with the work we actually do. Instead of running around trying to "think out of the box," Rushkoff demonstrates, now is the time to "get back in the box" and improve the way we do our jobs, run our operations and drive innovation from the ground up. Combining stories gleaned from his consulting with a thrilling tour of history's dramatic moments and clever readings of cultural shift we've just experienced, Rushkoff offers a compelling vision of the simple and effective ways businesses can re–invigorate themselves.

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