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Stroud, Dick 作者

Kogan Page Ltd

译者

2007-5 出版日期

314 页数

270.00元价格

Pap

丛书系列

9780749449391 图书编码

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发表于2024-11-08

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The 50-Plus Market 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Baby boomers are the wealthiest, fastest-growing consumer group in the world, yet the market remains largely untapped by marketers. In fact, only five percent of worldwide ad budgets are geared toward older costumers while 80 percent goes to reaching 18- to 34-year-olds. Acknowledging that the 50-plus consumer market is foreign territory to many marketers, author Dick Stroud provides a how-to guide for key elements of a marketing strategy targeting boomers. His new approach to how companies can interact with older customers advocates age-neutral marketing strategies, ensuring the growing numbers of affluent consumers over the age of 50 aren't overlooked. Using research from OMD, the world's second-largest media communications firm in the world, "The 50-Plus Market" shows why the obsession with youth-centric marketing must end.

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