What makes people go into business? What makes some businessmen-and some businesses-outstandingly successful, while others, with opportunities just as good, fail? These questions are often asked, and have often been studied from the point of view of economics or of organizational theory. This book is one of the fi rst scientifi c studies to probe these questions in depth, in terms both of the individual business manager's character, personality, and drives, and of the group psychology of his milieu.
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