This is a book about change. In particular, it’s about how our consumer culture is rapidly evolving to allow us to live better, richer lives for less. The catalyst to this change is eBay and similar sites that are quickly growing into mainstream shopping venues and creating unprecedented levels of liquidity for our everyday goods. The wave of the future will be temporary ownership—consumers will be able to buy what they really want because they’ll be able to easily sell it when they are ready to upgrade to the next item on their wish list. Veteran Web entrepreneur Daniel Nissanoff’s invaluable heads-up explores why this change is taking place and discusses what consumers and businesses can do in order to benefit from this new paradigm.
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