The Affluent Consumer 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Michman, Ronald D./ Mazze, Edward M. 作者

Greenwood Pub Group

譯者

2006-9 出版日期

200 頁數

$ 50.79 價格

HRD

叢書系列

9780275992828 圖書編碼

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發表於2025-01-25

The Affluent Consumer 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

The Affluent Consumer 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

The Affluent Consumer 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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The Affluent Consumer 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Affluent Consumer 在線電子書圖書描述

The affluent sector is growing exponentially, and is far more diverse than any time in the past. This market represents lucrative opportunities for companies that understand how these customers think, act, and make purchasing decisions. Applying primary research, including demographic and economic data, and expertise developed from decades of studying, teaching, and consulting in marketing and consumer behavior, the authors present a comprehensive approach to analyzing the affluent consumer - and creating, promoting, and selling innovative products and services to them. Illustrating their principles through dozens of examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and WalMart, the authors deconstruct how a complex market segment works. Dispelling popular myths and misconceptions about the composition and behavior of this segment, they provide not only a practical guide for marketers and students of marketing, but a fascinating glimpse into a culture driven by materialism, status, and aspirations to luxury.

The Affluent Consumer 在線電子書下載 mobi epub pdf txt 在線電子書下載

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