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Lane, Frank 作者

Adams Media Corp

译者

2007-6 出版日期

224 页数

$ 16.89 价格

Pap

丛书系列

9781598691238 图书编码

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发表于2024-11-25

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Killer Brands 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Killer Brands 在线电子书图书描述

In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with this promise. Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with the help of Frank Lane and "Killer Brands"!

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