本地广播成功营销/SUCCESSFUL LOCAL BROADCAST SALES 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Weyland, Paul 作者

Amacom Books

译者

2007-10 出版日期

240 页数

212.00元价格

HRD

丛书系列

9780814480533 图书编码

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本地广播成功营销/SUCCESSFUL LOCAL BROADCAST SALES 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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本地广播成功营销/SUCCESSFUL LOCAL BROADCAST SALES 在线电子书图书描述

For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to: * get appointments * write great proposals and presentations * sell against other media like newspapers and the Internet * overcome rate resistance * close sales without alienating their clients * create genius creative without being a creative genius * calculate ROI for the client’s advertising dollar * land long-term contracts with local businesses * negotiate more effectively Honest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive -- not just survive – in the media business.

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