Robert I. Sutton is professor of management science and engineering at the Stanford University School of Engineering, where he is the former co-director of the Center for Work, Technology, and Organization. Sutton is the author of The No Asshole Rule and coauthor of The Knowing-Doing Gap and Hard Facts, Dangerous Half-Truths, and Total Nonsense.
A breakthrough in management thinking, "weird ideas" canhelp every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional "and" weird. Hire misfits Pursue the impractical Find happy people and encourage them to fight Reward failure but punish inaction Forget your own successes These and other counterintuitive strategies will unlock ideas you never knew you had.
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