Handbook of New Product Development Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Loch, Christoph/ Stylianos, Kavadias 作者

Butterworth-Heinemann

译者

2007-11-15 出版日期

560 页数

USD 90.95 价格

Hardcover

丛书系列

9780750685528 图书编码

Handbook of New Product Development Management 在线电子书图书标签: 管理

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Handbook of New Product Development Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Handbook of New Product Development Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Handbook of New Product Development Management 在线电子书图书描述

Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributors in the "Handbook of New Product Development" are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different topics is examined and the key management challenges, and the important gaps in our knowledge are discussed.Most of the chapters draw upon systematic interaction with companies and practice and this is presented in the examples and the case studies cited. "The Handbook of New Product Development and Management" surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions and highlights needs for future research. It gives a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field. It is the first handbook to fill the gap for a high-level handbook which is valuable to both the academic/practitioner.

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