Handbook of New Product Development Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Loch, Christoph/ Stylianos, Kavadias 作者

Butterworth-Heinemann

譯者

2007-11-15 出版日期

560 頁數

USD 90.95 價格

Hardcover

叢書系列

9780750685528 圖書編碼

Handbook of New Product Development Management 在線電子書圖書標籤: 管理

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發表於2024-11-29

Handbook of New Product Development Management 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Handbook of New Product Development Management 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Handbook of New Product Development Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Handbook of New Product Development Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Handbook of New Product Development Management 在線電子書圖書描述

Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributors in the "Handbook of New Product Development" are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different topics is examined and the key management challenges, and the important gaps in our knowledge are discussed.Most of the chapters draw upon systematic interaction with companies and practice and this is presented in the examples and the case studies cited. "The Handbook of New Product Development and Management" surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions and highlights needs for future research. It gives a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field. It is the first handbook to fill the gap for a high-level handbook which is valuable to both the academic/practitioner.

Handbook of New Product Development Management 在線電子書下載 mobi epub pdf txt 在線電子書下載

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