Brick and Mortar Shopping in the 21st Century 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Lowrey, Tina 編作者

Routledge

譯者

2007-10 出版日期

312 頁數

$ 90.40 價格

HRD

叢書系列

9780805863949 圖書編碼

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發表於2024-11-13

Brick and Mortar Shopping in the 21st Century 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Brick and Mortar Shopping in the 21st Century 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Brick and Mortar Shopping in the 21st Century 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Brick and Mortar Shopping in the 21st Century 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Brick and Mortar Shopping in the 21st Century 在線電子書圖書描述

This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors? This volume advances the field of consumer psychology by covering the e-tail vs. traditional retail discussion from a 21st Century perspective. Topics include: experiential retail mood and cognition effects during shopping; new findings relevant to retail strategy; methodological innovations for studying shopping; social identity variables that impact shopping; third party influences on shopping decisions; and synergies between brick and mortar retailers and their electronic counterparts. This volume will be of interest to both marketing professionals and graduate students in the areas of advertising, retailing, consumer behavior, marketing communications and psychology.

Brick and Mortar Shopping in the 21st Century 在線電子書下載 mobi epub pdf txt 在線電子書下載

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