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Product Development Performance 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Kim B. Clark 作者

Harvard Business Press

译者

1991-02-01 出版日期

350 页数

USD 39.95 价格

Hardcover

丛书系列

9780875842455 图书编码

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发表于2024-11-30

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Product Development Performance 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy. This book represents a lengthy study of product development in the world motor car industry, provides detailed information on how the Japanese came to dominate the motor car industry and describes what manufacturers must do to regain competitiveness.

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