Kids as Customers 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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McNeal, James U. 作者

Lexington Books

译者

1992.1.25 出版日期

272 页数

$ 45.14 价格

Hardcover

丛书系列

9780669276275 图书编码

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发表于2024-11-26

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Kids as Customers 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing to children is a multi-billion dollar industry. McNeal provides guidelines for tapping into this vast market, and with interviews, observations and analyses, shows the secrets of marketing and selling to children. He discusses children's buying habits and economic motivations, and how children can be succesfully influenced by marketing strategies. He also looks at the future of the children's marketplace, examining the concerns of consumer advocates, regulators, and parents, and what they mean for marketers.

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