Storyselling for Financial Advisors 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Scott West 作者

Kaplan Business

译者

1999-11-26 出版日期

256 页数

$30.00 价格

Hardcover

丛书系列

9780793136643 图书编码

Storyselling for Financial Advisors 在线电子书图书标签: 广告 V++ Business&Investing

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Storyselling for Financial Advisors 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Storyselling for Financial Advisors 在线电子书著者简介

Scott West is senior vice president of marketing for Van Kampen Funds. A nationally renowned speaker to the retail brokerage community, he is best known for creative marketing strategies geared to financial services professionals.

Mitch Anthony, a professional speaker and communications consultant for more than 17 years, specializes in teaching financial services professionals to increase sales by improving relational and communication skills. He is writer and host of the nationally syndicated radio feature, The Daily Dose, heard on 150 stations. He has appeared on or consulted with many national television shows and media groups including USA Today and Readers Digest.

Storyselling for Financial Advisors 在线电子书图书目录

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Storyselling for Financial Advisors 在线电子书图书描述

Learn what makes a client trust you to be their financial advisor.

Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest ""storysellers"" of all time. These actual stories can help financial pros tap into the ""gut reaction"" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

Storyselling for Financial Advisors 在线电子书下载 mobi epub pdf txt 在线电子书下载

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