Marketing to the Affluent 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Stanley, Thomas J. 作者

McGraw-Hill

译者

1997-8 出版日期

336 页数

$ 24.80 价格

Pap

丛书系列

9780070610477 图书编码

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发表于2024-11-15

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Marketing to the Affluent 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing to the Affluent 在线电子书图书描述

From the "New York Times" best-selling author of "The Millionaire Next Door", is the classic guide on how to market to the rich. Praise for "Marketing to the Affluent": "Dr Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads. His methods gave me the surgical steel to cut into the heart of the affluent market." - Ken Catanella, Senior Vice President, Shearson Lehman Hutton. "I have read, over the past 17 years, everything I could find about marketing financial services, and I can say without hesitation that this book is the best work of its type I have ever read." - W Frank Bullock, Senior Vice President, Citizens and Southern Trust Company. ""Marketing to the Affluent" should be required reading for every professional in the securities industry. Dr Stanley has condensed the secrets of effective self-marketing into a cogent, concise, and comprehensive game plan. Most importantly...his ideas work!" - Glenn M Colacurri, Senior Vice President, Division Director of Sales and Marketing, Shearson Lehman Hutton.

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