""Strategy has never been so simple, accessible, powerful and practically directed to raise profits." - Robin Field, Chief Executive, Fairfax Group " Behind every business success-story lies a successful strategy, and behind many a business failure lurks a bad strategy. Developing a good business strategy can be remarkably simple, yet strategy has become remote from those who need it most; executives and entrepreneurs. Strategy is most powerful at the sharp end of business, where managers and entrepreneurs are fighting to create and deliver profitable products and services. "The Financial Times Guide to Strategy "reclaims the power of good business strategy for those who can put it to work at the sharp end. It will turn insight into usefulness and theories into profitable solutions. "This best-selling guide is a proven winner for anyone charged with crafting and delivering strategy." In a famously engaging and access able manner Richard Koch's best-selling book helps demystify the world of strategy creation: -demonstrating the power of strategy to raise profits -providing DIY strategy kit for managers -distilling all essential strategic thinking since the 1960s -providing a lively A-Z of strategy concepts, terms and techniquesFor managers, consultants and business students, the Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes and helps to deliver an incisive and practical strategic framework for the real world of business. This is the smart strategy manual that managers everywhere have been waiting for. ""I penned this book to strip away the mysteries from strategy and explain in plain language how a successful business strategy can be developed. The books was intended to be a liberating experience for executives, and to show that developing strategy can be easy and fun as well as rewarding." " Richard Koch