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The Marketing Power of Emotion 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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O'Shaughnessy, John/ O'Shaughnessy, Nicholas J. 作者

Oxford Univ Pr

譯者

2002-11 出版日期

282 頁數

$ 33.84 價格

HRD

叢書系列

9780195150568 圖書編碼

The Marketing Power of Emotion 在線電子書圖書標籤: 經濟學

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發表於2024-08-31

The Marketing Power of Emotion 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Marketing Power of Emotion 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Marketing Power of Emotion 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Marketing Power of Emotion 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Marketing Power of Emotion 在線電子書圖書描述

How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. This book provides an account of the marketing power of emotion, complete with references and real-life examples. Emotions, whether it is realized or not, is one of the central factors in our buying behaviour. Emotions energize the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential relevant topics, including the scope of emotion in marketing and how - in response to these - customers make product appraisals. Finally, the volume covers branding and how emotions play a role in consumer loyalty to brands.

The Marketing Power of Emotion 在線電子書下載 mobi epub pdf txt 在線電子書下載

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