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Mickey, Thomas J. 作者

Lawrence Erlbaum Assoc Inc

译者

2002-10 出版日期

176 页数

$ 36.10 价格

Pap

丛书系列

9780805837490 图书编码

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发表于2024-11-09

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Deconstructing Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Utilizing case studies from public relations, advertising and marketing to illustrate deconstruction and analysis of public relations campaigns, this volume provides a critical look at public relations practice. The author applies the cultural studies approach and explains how it can be used as a critical theory for public relations practice. He concentrates on looking at the material text of a campaign; therefore, the text will become the focus of deconstructing. This book seeks to reflect the work of French philosopher Jacques Derrida who proposes that one deconstructs a text as a way of examining the ideas proposed in the text. Thus, the work of deconstruction can become a critical reflection on public relations work. The book questions the purpose of a particular public relations project - whether employee communications, government lobbying, community relations, crisis communication, or product promotion. Looking at the point of view in the campaign, it examines the data or evidence for that point of view, as well as the assumptions of that view.

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