Images of Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Cummings, Steve (EDT)/ Wilson, David (EDT) 作者

Blackwell Pub

译者

2003-7 出版日期

464 页数

463.00元价格

Pap

丛书系列

9780631226109 图书编码

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Images of Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Images of Strategy 在线电子书图书描述

Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis.

An innovative and multi-functional approach to strategic management.

Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management

Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world.

Includes case examples to illustrate the chapters.

Provides further reading sections and student questions

Written by a team of top management scholars with many years of successful MBA teaching experience. Further lecturer resources and links, including case analyses and Power Point slides, are available at www.blackwellpublishing.com/cummings

Images of Strategy 在线电子书下载 mobi epub pdf txt 在线电子书下载

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