Shopping for Identity 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Shopping for Identity

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Marilyn Halter 作者
Random House Inc
譯者
2002-8-22 出版日期
256 頁數
GBP 12.19 價格
Paperback
叢書系列
9780805210934 圖書編碼

Shopping for Identity 在線電子書 圖書標籤: RACE  ECONOMICS  DIASPORA   


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Shopping for Identity 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Shopping for Identity 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Shopping for Identity 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Shopping for Identity 在線電子書 著者簡介


Shopping for Identity 在線電子書 著者簡介


Shopping for Identity 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Shopping for Identity 在線電子書 圖書描述

In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and others') ethnic identities. This is a huge business, whose target groups are the "hyphenated Americans"--in other words, all of us.

As immigrant groups gain economic security, they tend to reinforce--not relinquish--their ethnic identification. Marilyn Halter demonstrates that, to a great extent, they do it by shopping. And their purchasing power is enormous. How has the marketplace responded to this hunger? Instantly and wholeheartedly: tweaking old products and inventing new ones; launching new brands in supermarkets, new music groups, vacation itineraries, language courses, toys, greeting cards, et cetera. This nexus of business and ethnicity is already seen as the hottest consumer development of this decade, and Halter is uniquely qualified to describe its origins, the exponential growth of products and advertising, and the phenomenal sales of items from salsa to Chieftains CDs.

She addresses her subject with an abundance of anecdotal evidence, telling examples of ethnic marketing, and interviews with entrepreneurs (many of them immigrants) who are vigorously seizing the opportunities offered by the business of ethnicity.

Shopping for Identity is provocative, intriguing, and farseeing, illuminating an important aspect of our contemporary way of life while validating the yearning we all feel for connection to our roots.

From the Trade Paperback edition.

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