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Doing Research Projects in Marketing, Management and Consumer Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Doing Research Projects in Marketing, Management and Consumer Research
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简体网页||繁体网页
Chris Hackley 作者
Routledge
译者
2003-5-22 出版日期
224 页数
GBP 28.99 价格
Paperback
丛书系列
9780415268950 图书编码

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Doing Research Projects in Marketing, Management and Consumer Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Doing Research Projects in Marketing, Management and Consumer Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Doing Research Projects in Marketing, Management and Consumer Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


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Doing Research Projects in Marketing, Management and Consumer Research 在线电子书 著者简介

Chris Hackley is Senior Professor of Marketing at Birmingham Business School, Birmingham University. He has published extensively on the subject of marketing and research.

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Doing Research Projects in Marketing, Management and Consumer Research 在线电子书 图书描述

Product Description

As interpretive research perspectives become increasingly influential in many fields of social science research, so it becomes more important for experienced researchers to become familiar with the philosophical perspectives, data gathering techniques and analytical methods that derive from interpretive research.

This book draws on these interpretive traditions to illustrate precisely how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Offering many practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a practical guide to researching and writing a research project.

Suitable both for the first time researchers and those with more experience, this is an ideal guide for anyone undertaking research in this area of study.

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