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Doing Research Projects in Marketing, Management and Consumer Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Doing Research Projects in Marketing, Management and Consumer Research
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Chris Hackley 作者
Routledge
譯者
2003-5-22 出版日期
224 頁數
GBP 28.99 價格
Paperback
叢書系列
9780415268950 圖書編碼

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Doing Research Projects in Marketing, Management and Consumer Research 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Doing Research Projects in Marketing, Management and Consumer Research 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Doing Research Projects in Marketing, Management and Consumer Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


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Doing Research Projects in Marketing, Management and Consumer Research 在線電子書 著者簡介

Chris Hackley is Senior Professor of Marketing at Birmingham Business School, Birmingham University. He has published extensively on the subject of marketing and research.

Doing Research Projects in Marketing, Management and Consumer Research 在線電子書 著者簡介

Doing Research Projects in Marketing, Management and Consumer Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Doing Research Projects in Marketing, Management and Consumer Research 在線電子書 圖書描述

Product Description

As interpretive research perspectives become increasingly influential in many fields of social science research, so it becomes more important for experienced researchers to become familiar with the philosophical perspectives, data gathering techniques and analytical methods that derive from interpretive research.

This book draws on these interpretive traditions to illustrate precisely how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Offering many practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a practical guide to researching and writing a research project.

Suitable both for the first time researchers and those with more experience, this is an ideal guide for anyone undertaking research in this area of study.

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