Retail Pricing Strategies and Market Power 在線電子書 圖書標籤: 零售 定價 retail pricing
發表於2024-11-27
Retail Pricing Strategies and Market Power 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
This study details retail pricing practices in a variety of sectors, such as supermarkets, banks, and airlines, and illustrates how each strategy builds bridges between economics and marketing. Also examined are the contribution these practices make to profits, the implications for the public interest, and the potential role for initiatives by government and by consumer organizations. The importance of the limits on consumer knowledge and understanding are stressed throughout.
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Retail Pricing Strategies and Market Power 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024