Controversies in Contemporary Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Sheehan, Kim B. 作者

Sage Pubns

译者

2003-9 出版日期

344 页数

$ 96.05 价格

Pap

丛书系列

9780761926351 图书编码

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"This is an important book for those contemplating entering the advertising field as professionals. The book exposes readers to the issues that most professionals will likely confront in this highly volatile, often controversial, industry. Most importantly Bartel Sheehan provides logical, concise arguments exposing multiple perspectives that will help those new to the advertising industry better understand both sides of a number of complex issues." - Chris Cakebread, Boston University."Controversies in Contemporary Advertising" is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

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