Controversies in Contemporary Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Sheehan, Kim B. 作者

Sage Pubns

譯者

2003-9 出版日期

344 頁數

$ 96.05 價格

Pap

叢書系列

9780761926351 圖書編碼

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發表於2025-01-01

Controversies in Contemporary Advertising 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Controversies in Contemporary Advertising 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Controversies in Contemporary Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Controversies in Contemporary Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

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"This is an important book for those contemplating entering the advertising field as professionals. The book exposes readers to the issues that most professionals will likely confront in this highly volatile, often controversial, industry. Most importantly Bartel Sheehan provides logical, concise arguments exposing multiple perspectives that will help those new to the advertising industry better understand both sides of a number of complex issues." - Chris Cakebread, Boston University."Controversies in Contemporary Advertising" is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Controversies in Contemporary Advertising 在線電子書下載 mobi epub pdf txt 在線電子書下載

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