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The PDMA Handbook of New Product Development 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Kahn, Kenneth B. 编作者

John Wiley & Sons Inc

译者

2004-10 出版日期

640 页数

940.00元价格

HRD

丛书系列

9780471485247 图书编码

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The PDMA Handbook of New Product Development 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The PDMA Handbook of New Product Development 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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The PDMA Handbook of New Product Development 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The PDMA Handbook of New Product Development 在线电子书图书描述

The completely revised and updated "bible"of new product development: The PDMA Handbook of New Product Development, Second Edition. The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle. Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.

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