Next Sustainability Wave 在线电子书 图书标签:
发表于2024-11-04
Next Sustainability Wave 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
This book assesses why companies have resisted sustainability strategies and focuses on two emerging drivers that promise to spur corporate commitment to sustainability strategies: a compelling business case, and a 'perfect storm' of threatening market forces on the horizon range from climate change to the rising demands of stakeholders. An effective carrot-and-stick duo, these two drivers are both triggering the need for change and providing a vision of business success if the transition to sustainable operations, products and services is smartly managed. Emphasising the importance of how sustainability is presented to corporate leaders -- using the right language, and avoiding threats to the status quo that provoke habitual corporate defence mechanisms -- the book applies effective selling techniques to reposition sustainability strategies as a means to achieving existing corporate ends, rather than as a separate priority to worry about. It sells sustainability as a solution, a business strategy and a catalyst for business transformation. An appendix gives a version of the sustainability business case for small-to-medium-level Enterprises.
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Next Sustainability Wave 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024