Next Sustainability Wave

Next Sustainability Wave pdf epub mobi txt 电子书 下载 2025

出版者:Consortium Book Sales & Dist
作者:Willard, Bob
出品人:
页数:351
译者:
出版时间:2005-4
价格:$ 25.93
装帧:Pap
isbn号码:9780865715325
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This book assesses why companies have resisted sustainability strategies and focuses on two emerging drivers that promise to spur corporate commitment to sustainability strategies: a compelling business case, and a 'perfect storm' of threatening market forces on the horizon range from climate change to the rising demands of stakeholders. An effective carrot-and-stick duo, these two drivers are both triggering the need for change and providing a vision of business success if the transition to sustainable operations, products and services is smartly managed. Emphasising the importance of how sustainability is presented to corporate leaders -- using the right language, and avoiding threats to the status quo that provoke habitual corporate defence mechanisms -- the book applies effective selling techniques to reposition sustainability strategies as a means to achieving existing corporate ends, rather than as a separate priority to worry about. It sells sustainability as a solution, a business strategy and a catalyst for business transformation. An appendix gives a version of the sustainability business case for small-to-medium-level Enterprises.

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