Next Sustainability Wave 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Willard, Bob 作者

Consortium Book Sales & Dist

譯者

2005-4 出版日期

351 頁數

$ 25.93 價格

Pap

叢書系列

9780865715325 圖書編碼

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發表於2025-01-08

Next Sustainability Wave 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Next Sustainability Wave 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Next Sustainability Wave 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Next Sustainability Wave 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Next Sustainability Wave 在線電子書圖書描述

This book assesses why companies have resisted sustainability strategies and focuses on two emerging drivers that promise to spur corporate commitment to sustainability strategies: a compelling business case, and a 'perfect storm' of threatening market forces on the horizon range from climate change to the rising demands of stakeholders. An effective carrot-and-stick duo, these two drivers are both triggering the need for change and providing a vision of business success if the transition to sustainable operations, products and services is smartly managed. Emphasising the importance of how sustainability is presented to corporate leaders -- using the right language, and avoiding threats to the status quo that provoke habitual corporate defence mechanisms -- the book applies effective selling techniques to reposition sustainability strategies as a means to achieving existing corporate ends, rather than as a separate priority to worry about. It sells sustainability as a solution, a business strategy and a catalyst for business transformation. An appendix gives a version of the sustainability business case for small-to-medium-level Enterprises.

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