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Building Great Customer Experiences 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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C. Shaw 作者

Palgrave Macmillan

译者

2002-9-13 出版日期

244 页数

GBP 44.99 价格

Paperback

丛书系列

9781403939494 图书编码

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Building Great Customer Experiences 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Building Great Customer Experiences 在线电子书图书描述

This is an updated edition of the bestselling book by Colin Shaw and John Ivens about building and delivering great customer experiences. Many companies neglect the customer experience. The authors show that physical execution and emotional impact of customer experiences may ultimately determine customer satisfaction and loyalty and commercial success of companies and brands. With the use of compelling examples and cases the authors show that this is key for all companies and organizations. In this revised edition they show that the customer experience has now become central to the agenda for many companies and organizations.

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