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Dawson, John A. (EDT)/ Larke, Roy (EDT)/ Mukoyama, Masao (EDT) 作者

Routledge

译者

2006-8 出版日期

224 页数

$ 169.50 价格

HRD

丛书系列

9780415343701 图书编码

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Strategic Issues in International Retailing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Strategic Issues in International Retailing 在线电子书图书描述

As retailers become more international, the existing concepts and theories of international business fit uneasily with international retailing. Exploring key concepts in international retailing through in-depth studies of several retailers, this text provides accessible material for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

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