Emarketing Excellence 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Smith, P. R./ Chaffey, Dave 作者

Butterworth-Heinemann

譯者

2005-7 出版日期

360 頁數

$ 40.62 價格

Pap

叢書系列

9780750663595 圖書編碼

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發表於2024-11-09

Emarketing Excellence 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Emarketing Excellence 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Emarketing Excellence 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Emarketing Excellence 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Emarketing Excellence 在線電子書圖書描述

As with the rest of the "Emarketing Essentials" series, the key features of "Emarketing Excellence" are that it is: Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation; Practical - case studies from B2C, B2B, NfP, large and small organisations as practical - UK and European emphasis; Balanced - insights based on industry research, reports and some academic work where appropriate; Also a range of viewpoints - not just the author's view, but also other leading opinion formers; Dynamic - content is bang up-to-date and with web links for every chapter showing readers where they can go to stay up-to-date; Accessible - Relevant to all marketers whether specialising in e-marketing or marketing managers or marketing assistants looking to work smarter; Successful - The first ed has sold 3,700 copies. It provides guidance on how to write, edit and publish more effective content for the online readership. It is set out in a clearly structured style to ensure the points being made are easily accessible.

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