Effective Personal Communication Skills for Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Green, Andy 作者

Kogan Page Ltd

译者

2006-10 出版日期

219 页数

204.00元价格

Pap

丛书系列

9780749444075 图书编码

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发表于2025-01-11

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Effective Personal Communication Skills for Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Make ideas contagious through every channel of communication

Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.

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