Effective Personal Communication Skills for Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Green, Andy 作者

Kogan Page Ltd

譯者

2006-10 出版日期

219 頁數

204.00元價格

Pap

叢書系列

9780749444075 圖書編碼

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發表於2024-11-10

Effective Personal Communication Skills for Public Relations 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Effective Personal Communication Skills for Public Relations 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Effective Personal Communication Skills for Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Effective Personal Communication Skills for Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Effective Personal Communication Skills for Public Relations 在線電子書圖書描述

Make ideas contagious through every channel of communication

Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.

Effective Personal Communication Skills for Public Relations 在線電子書下載 mobi epub pdf txt 在線電子書下載

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