Rhetorical and Critical Approaches to Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Rhetorical and Critical Approaches to Public Relations

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Toth, Elizabeth L. (EDT)/ Heath, Robert L. (EDT) 作者
Lawrence Erlbaum Assoc Inc
译者
1992-3 出版日期
330 页数
$ 50.79 价格
Pap
丛书系列
9780805844726 图书编码

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发表于2024-11-29


Rhetorical and Critical Approaches to Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Rhetorical and Critical Approaches to Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Rhetorical and Critical Approaches to Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

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