Rhetorical and Critical Approaches to Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Toth, Elizabeth L. (EDT)/ Heath, Robert L. (EDT) 作者

Lawrence Erlbaum Assoc Inc

译者

1992-3 出版日期

330 页数

$ 50.79 价格

Pap

丛书系列

9780805844726 图书编码

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Rhetorical and Critical Approaches to Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Rhetorical and Critical Approaches to Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

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This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

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