Marketing Management for Non-profit Organizations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Sargeant, Adrian 作者

Oxford Univ Pr

译者

2005-2 出版日期

424 页数

$ 96.05 价格

Pap

丛书系列

9780199271825 图书编码

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发表于2024-11-10

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Marketing Management for Non-profit Organizations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The second edition of Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing, and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector and the arena of social ideas. The text is divided into three parts, mirroring the syllabus that is taught on many undergraduate and MBA course modules. It begins with an introduction to the nonprofit sector and the topic of marketing before moving on to develop a framework for marketing planning, including a detailed consideration of topics such as overall direction, market segmentation, branding and positioning. The text concludes with a series of chapters that explore the application of marketing in a number of specific contexts. Each chapter contains an outline of its objectives, discussion questions and a summary of the key areas covered. Second and third year undergraduate and postgraduate students taking courses in nonprofit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment.

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