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Selling Sickness 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Moynihan, Ray/ Cassels, Alan 作者

Transition Vendor

译者

2005-6 出版日期

352 页数

$ 28.25 价格

HRD

丛书系列

9781560256977 图书编码

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发表于2024-11-29

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Selling Sickness 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Selling Sickness 在线电子书图书描述

Thirty years ago, the head of the drug company Merck made some remarkably candid comments about his distress that his company's market was limited to sick people. Suggesting he would like Merck to be more like the maker of Wrigley's chewing gum, the CEO said it had long been his dream to make drugs for healthy people, to "sell to everyone. " That dream now drives the marketing machinery of the most profitable industry on earth. From award-winning Ray Moynihan,one of the world's top medical journalistsSelling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits. This in turn is driving up personal drug bills and threatening to bankrupt national health systems all over the world. As more and more ordinary life is "medicalized," the industry moves ever closer to being able to "sell to everyone. "

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